The Traffic Audit I Run Every Quarter

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Most small business owners check their traffic numbers, see them flat or dropping, and have no idea where to start fixing things. I've watched this happen dozens of times.

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Here's the checklist I walk clients through every three months. Nothing fancy, just methodical.

Check your actual search visibility first

Open Google Search Console and look at your average position for your top 10 keywords. If you're sitting at position 8-15, you're close but invisible. Most clicks go to positions 1-5. Write down which terms dropped and when.

Find your broken pathways

Look at your top landing pages from last quarter. Now check if they still load fast (under 3 seconds). Run them through PageSpeed Insights. A score below 60 on mobile means you're losing people before they even see your content.

See where people actually leave

Go into your analytics and sort pages by bounce rate. Anything above 70% needs attention. But here's what matters more: look at the pages right before people exit your site. That's where your flow breaks down.

Verify your technical foundation

Check if all your main pages are actually indexed. Search "site:yourkynoravexi.com" in Google. The number should match your published page count. If it doesn't, you have indexing issues.

Review what's actually bringing traffic

Compare your traffic sources month over month. If organic search dropped 20% but you didn't change anything, Google probably did. If social dropped but you stopped posting, well, that's straightforward.

Test your conversion path

Click through your site like a customer would. Time how long it takes to find your contact info or make a purchase. If it takes more than two clicks, you're making it too hard.

This whole process takes maybe 90 minutes. Do it quarterly and you'll spot problems while they're still fixable, not after you've lost half your traffic.